Mega Play Arcade, a premier kids’ gaming venue, partnered with JemsaMediaTech to launch their brand in a competitive market. With no online presence and limited brand visibility, they needed a strategy to quickly generate awareness, drive foot traffic, and establish trust among families. Our comprehensive campaign combined digital marketing, influencer engagement, TikTok viral content, and physical advertising to position Mega Play as the ultimate family destination and ensure a successful market entry.
To deliver on Mega Play Arcade’s launch objectives, JemsaMediaTech implemented a structured, three-phase solution. In the Build-Up Phase, we focused on creating anticipation through teaser campaigns, behind-the-scenes content, and participation in trending TikTok formats. The Launch Phase aimed to drive attention and foot traffic with influencer visits, live event coverage across social platforms, and limited-time promotional offers. Finally, the Sustain Phase ensured continued engagement post-launch through remarketing ads, TikTok challenges, and interactive contests. Each deliverable—social media management, paid advertising, content production, design, influencer marketing, and outdoor branding—was strategically deployed to maximize visibility and impact at every stage.
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