Billboard Project

The story so far


Billboard project

Our billboard campaign for The White Crescent Hospital was designed to boost local visibility and build trust within the community. We created and placed eye-catching billboards in high-traffic areas, featuring clear, impactful messaging that highlighted the hospital’s key services and strengths. These billboards quickly became powerful tools for raising awareness, increasing patient inquiries, and reinforcing the hospital’s reputation.

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Thought Process

The Challenge

The White Crescent Hospital in Ongata Rongai was struggling with low visibility in the local community. Many residents were unaware of the hospital’s services, promotions, and medical capabilities. Without a clear outreach strategy, the hospital couldn't effectively communicate updates or health tips to its audience. Meanwhile, nearby competitors with stronger marketing strategies continued to draw more attention and patients.

The Solution

Jemsamediatech developed a strategic billboard campaign tailored to boost the hospital’s visibility and trust. We designed bold, eye-catching billboards positioned in high-traffic areas across Ongata Rongai, each highlighting the hospital’s core services. The messaging was clear and engaging, supported by visuals and testimonials to reinforce credibility. This approach led to increased community awareness, more patient visits, and stronger brand recognition for the hospital.

The Results

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Increased Community Awareness

Patient inquiries surged by over 30% compared to the previous quarter.

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Improved Hospital Visits

Hospital visits increased by 25% within three months, demonstrating campaign effectiveness.

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Strengthened Brand Recognition

Brand trust and recognition grew by 40%, due to transparency.

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Leading Healthcare Provider

The hospital became a top healthcare provider, gaining widespread recognition.

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